Business before Atmanirbhar

Many multinationals were already sourcing items across categories from India for overseas buyers

Much before taking Indian products to the global market turned fashionable under various signature schemes, many multinationals were already sourcing items across categories from this country for overseas buyers. For example, the two biggest names in retail—Walmart and Ikea—have been procuring Indian products for the world market even when they did not have any presence in the country. 

Bentonville-headquartered Walmart has been sourcing Indian products for more than two decades now, though it announced its retail entry into the country through a cash-and-carry business much later in 2007. Swedish furnishing major Ikea has had a more than 35 years of