Buy a brand or build a brand?

One simple reason why companies acquire brands (and businesses) is because that is an easy way to show growth. But the cost can be huge

Somu, my friend, was an angry old man. After a stellar career in tech hardware companies he had begun a start-up at the age of 50, only to sell the company to a tech major (for a handsome valuation, I should add). As a part of the acquisition, he was given a seat at the high table in the acquirer’s company. He was recounting his frustration as a member of this management council that voted on new product ideas. He challenges that he could walk out with any one of those ideas, build it into a business and the very