Buy your way to growth in India

For consumer products companies, right capabilities will aid scalability

When it comes to growth potential in consumer products, few markets can match India. A population of 1.3 billion, a fast-growing middle class, rising income levels and rapid urbanisation have put India at the top of growth plans of almost every global firm.

However, firms have found it tough to turn the potential into growth, especially those who don’t understand local nuances. One can argue that the success rate of organic innovations by big companies hasn’t been high. Therefore, they are likely to take the mergers and acquisitions (M&A) route to boost their growth in India, not least because of the