Can luxury marry technology? Watch makers seeing danger with smart watches

Apple has managed to cross the tech pricing hurdle and command prices that till date only a luxury brand could command

Luxury brands are built on foundations of heritage, craftsmanship and brand mystique. Bordering on art. From Louis Vuitton to Hermes to Rolex, all of them are almost mythical in their appeal.

Technology brands on the other hand are seen as rational, objective and often good value. Google helps you search, for free. Amazon helps you shop at great prices. Samsung is feature-packed [we will get to Apple in a bit]. 

Of late, technology brands are treading into the space till now occupied by high-end luxury brands. Smart watch is a case in point. 

The early experiments of technology brands trying