Cannes Lions 2019: No ads for ad's sake

The big shift that I am seeing at Cannes this year is the regard for work that makes a difference in the market place

It’s the second year that the Cannes Lions has been crunched into a five-day cycle. And to be honest, it's the best thing that has happened to the festival. People can network, attend sessions and see the work on display - all in a week. And for me, the experience has been even better because I’ve had a chance to talk to some of the best minds across the advertising spectrum. This was hardly possible earlier when the festival would extend for eight to ten days.

The big shift that I am seeing at Cannes this year is the regard for