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Chew on this

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Business Standard New Delhi

At a recent press conference announcing its partnership with eight IPL teams, Wrigley’s managing director joked that their Orbit brand of chewing gum was the only food brand which had a recommendation from the Indian Dental Association. Since, he said, it had been proven that their sugar-free chewing gum helped fight tooth decay and reduced plaque, “You can chew Orbit instead of brushing your teeth … it saves time!”

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First Published: Apr 20 2009 | 1:32 AM IST

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