Coffee versus The Flavour of Green Tea over Rice

In post war Japan, many Western companies saw meteoric growth. But Nestle struggled with their flagship product: Coffee

The Flavour of Green Tea over Rice was an epoch making film produced in 1952 by the famous Japanese director Yasujiro Ozu. Besides being a cult film that questioned the bourgeois elitism in the post-Second World War Japan, it explored the ideological dilemmas of post-war economic recovery and prosperity. The most interesting perspective of the film, however, was actually in the film’s title: The comforting taste, and flavour, of green tea poured over rice. A Japanese all-time favourite. For most Indians, such a flavour would be completely outside their experience set, let alone provide any comfort or solace. And thereby