Consumer product companies looking at a brighter post-Covid-19 future

In the next six months, a much faster recovery could be expected in the rural economy

In the past few months, the Covid-19 pandemic has severely impacted most industries, with significant disruption in their day-to-day business operations. Consumer product companies have not been spared, either, as the crisis has impacted several consumption categories, including discretionary goods like appliances and alcoholic drinks. On the other hand, largely essential categories like grocery staples, packaged foods, home and hygiene products have continued to see high demand.

Shift in consumer behaviour

The pandemic has caused a shift in consumer behaviour, some temporary and some that will have a long-term effect. According to EY’s latest survey of 1,046 Indian consumers titled