Consumer sentiments to sustain elevated levels

Sentiments have neither collapsed, nor have they stepped down after the festive season. They seem to have sustained the elevated levels they had achieved during the festive season

The 2022 festive season in India is over. Usually the festive season, which begins around Ganesh Chaturthi and ends with Diwali, is expected to give a fillip to consumer sentiments. In 2022, Diwali fell at the end of October and signalled the end of the season.

November offers no props to consumer sentiments. What happens to consumer sentiments once the festoonery is pulled down, the scintillating glitter fades away and the compelling offers are withdrawn? In particular, what happens to the consumer’s appetite to spend on consumer durables? Do these intentions collapse, step down or sustain themselves?

CMIE’s fast-frequency consumer