Corporates 2.0: Profit with a purpose

The corporation is more than just about sustainable production. It is about companies taking into account the social order in which they operate

The line it is drawn/the curse it is cast./The slow one now/will later be fast./As the present now/will later be past./The order is rapidly fadin'/And the first one now/will later be last./For the times they are a-changin'.  Bob Dylan

Twenty-two years after first committing itself to Milton Friedman’s mantra that the principal objective of a business enterprise is to generate economic returns to its owners, the US Business Roundtable has now given corporations a new purpose. In a statement in August, the Roundtable stated that purpose of the corporation is no longer maximising returns to shareholders, rather it is a commitment to