Sunday, March 02, 2025 | 11:01 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Curious case of deep discounts

It's time to look beyond vote bank and focus on ease of doing business

e-commerce
Premium

Photo: Shutterstock

Nivedita Mookerji
Deep discounting, which made e-commerce famous in India and in many other parts of the world, has returned to haunt the sector. As fresh round of dialogues begins between the government and the industry on what should be the defining points in the first comprehensive e-commerce policy, there are indications that deep discounting in prices of products sold online won’t be tolerated. That may be good optics to make a point on desi versus videsi and physical trade versus online. But, nothing more than that.

Even if there’s a real clampdown on deep discounting by e-commerce players, what will be the
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in