Business Standard

Curry favour

A Japanese restaurant chain has launched a 'Thank you for curry' campaign in India

Image
Premium

Business Standard
A Japanese restaurant chain has launched a “Thank you for curry” campaign in India, that includes placing a billboard in Gurugram that says “Thank you” in Japanese. According to the restaurant chain, which has no outlets in India, its “Indian curry” is a bestseller in Japan and was introduced by Indian freedom fighter Rash Behari Bose 90 years ago. The campaign will continue till September in Japan, with the restaurant chain encouraging its diners to post images on a company website to show their appreciation for curry to people in India. A portion of the proceeds would be donated to

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in