Data-driven competitive advantage

Organisations no longer have the luxury of calibrated knowledge management journeys that guide us on the path from data to information to knowledge and wisdom

Three years ago, the digitisation of business processes and the exploration of social media, mobility, cloud computing and business intelligence was seen as the stuff winning organisations had in their DNA. Two years ago, the leading companies in every sector had already jumped the first few hurdles and were experimenting with big data, data visualisation and predictive analytics to meet the projected demands of all stakeholders better, faster and cheaper. In the last year or so, digital has truly become mainstream with most CXOs getting very comfortable with technology, engaging in design thinking and new customer journey management and embarking