Digital transformation journey: Making an elephant dance

Building digital products, analytical models and using technology is the easy part of the digital transformation journey

There’s a lot to love about elephants — like the best traditional companies, they are strong, powerful and have long memories! What they aren’t known for is agility — they can gallop at quite a pace but find it hard to make sharp turns. A quick scan of YouTube will show that elephants can in fact be trained to dance to music or to a trainer’s command. Digital transformations for traditional companies require similar special music and trainer skills. Without these, organisations frequently make predictable missteps in setting up and managing such transformations. 

We have learnt seven important lessons from our