Business Standard

Monday, December 23, 2024 | 12:41 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Drinking wine through a straw

Book launches are curious animals, a hybrid between earnest intellectualism and unabashed tamasha

Image
Premium

Kanika Datta
Intimations of challenges for the book publishing business started 10 days before the national lockdown. A publisher abruptly told an author that her book launch scheduled for that day stood cancelled because the office had decided to institute Covid-19 social distancing norms. Having invited industry notables for a panel discussion, the author pointed out that it would be embarrassing to cancel at a few hours’ notice (a predicament that the entire country was to face not long afterwards). 

A bizarre sequence followed. The publishers agreed to allow the book launch to go ahead at the hall they’d booked and even offered
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in