E-commerce innovation list for 2018

Indian consumers will likely see some of these innovations being tried out - or being considered - in other markets

It’s that time of the year again when lists of potential influencers make news. From the richest to the most innovative and many more. While any such start-of-the-year list may seem like déjà vu, it’s mostly addictive to go on such a knowledge trip. In that kind of a reading binge, online shopping came across as a compelling subject in many of the innovation lists — across blogs and journals. It was not about what’s being sold online, anymore, but how.

While several innovations across food to cabs have been listed out for 2018, in-house delivery of products stood out