Edtech's learning disability

A self-regulatory forum meets the problem only halfway

Over the past few months, the celebratory tone in the booming edtech market has been muted by growing reports of business malpractices. At least one unicorn was forced to pay a customer compensation for misleading advertisements. The government’s advisory to consumers about edtech malpractices in December concentrated minds in the industry to the possibility of state intervention, which could well end the gravy train. In January, the India EdTech Consortium was set up to create and follow a common code of conduct. All the big-label names have signed up. The code covers ethical sales practices, marketing communication, loan practices, and