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Facebook-Cambridge Analytica scandal: Power to them who control data

Data is to 21st century economy what oil was to 20th century, and it is being weighed in gold

Illustration by Binay Sinha
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Illustration by Binay Sinha

Claude Smadja
At long last, the Facebook-Cambridge Analytica scandal might be the wake-up call forcing governments to devote to the social media companies the scrutiny they deserve. It has now been established that Cambridge Analytica — a firm working for the Donald Trump campaign — used unduly the personal data of 50 million Facebook users and the people they connected with on the social media platform to create “psychographic” profiles of voters, which were used by the Trump campaign to influence the outcome of the 2016 US presidential election.

Coming after the revelations of the Special Investigator Robert Mueller on how Russian operatives
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