Fixing Air India

The Tatas have their hands full trying to turn around India's flag carrier. Here's why

The 470 aircraft deal that the Air India group signed with Airbus and Boeing has understandably generated considerable hoopla and hype. That’s because it finally offers a real opportunity for the flag carrier to step up and compete on the world stage, backed by a leading conglomerate with deep pockets, like the Tatas.

However, this cuts both ways. For the uninitiated, this immediately raises expectations of a better inflight experience. Many shunned Air India for its shoddy customer service and cabin experience, with broken entertainment systems and seats, unclean interiors and poor choice of food and beverages. These old loyalists who