Fizz in, fizz out

As a sponsor of television reality show Bigg Boss, Parle Agro’s Appy Fizz bottles were available in abundance at a press event related to the show. There was an Appy Fizz bar; the green rooms and vanity vans also received a steady supply. Speaking to Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro, Bigg Boss host Salman Khan mentioned how he gulped down a full bottle of the drink in one go after reaching the venue because he rode a cycle all the way. When asked if he enjoyed the drink, he said yes and added that