Indian Prime Minister Narendra Modi used his headline gig at Madison Square Garden to make an emotional sales pitch on Sunday morning. His suggestion that Indian-Americans invest freely in their ancestral land was met with wild cheers from the capacity crowd. But even for a politician with a rock star's popularity, the country's business-unfriendly reputation remains a formidable obstacle.
Modi has chosen his target well. His five-day US tour is unlikely to lead to the kind of multibillion-dollar deals he recently signed with Japan and China. His government's decision to stall a World Trade Organization agreement on harmonising customs standards has irked corporate America. Before their members loosen their purse strings, lobby groups want US President Barack Obama to press Modi to remove barriers to freer trade in everything from agriculture to pharmaceuticals and telecoms.
Instead of seeking the buy-in of big business for his recently launched "Make in India" campaign, Modi appealed to the Indian-American community to invest in "our motherland." In return, he promised a lifetime visa for anyone able to prove Indian origin.
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Modi gets the challenge. "Ease of business" would be a priority, he said, promising the Indian-American community that there would be "no more running from pillar to post to deal with the government." Nor would he repeat previous governments' folly of "making one law after another."
Fulfilling those promises, though, will take an equal commitment from stodgy state governments - getting them to change their tune will be the real test of Modi's business-friendly riff.
