Business Standard

Getting emotional: Anand Mahindra to defend atrocities against tractors

Mahindra said he was thinking of promoting a new forum-Society for the Prevention of Cruelty to Tractors

Image
Premium

Business Standard
Even as animal rights activists continue to fight cultural traditionalists over jallikattu, M&M Chairman Anand Mahindra has taken it upon himself to defend the rights of ...umm... tractors. Sharing a cartoon depicting a farmer using a whip on his tractor on Twitter, Mahindra said he was thinking of promoting a new forum—Society for the Prevention of Cruelty to Tractors—on the lines of non-profit animal welfare organisation Society for the Prevention of Cruelty to Animals. The chief of M&M, which has a market share of over 40 per cent in the domestic tractor segment, can be forgiven for getting emotional about

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in