Gods to the rescue

The compulsory helmet rule for two-wheeler riders comes into force in Tamil Nadu from today. The Regional Transport Office (RTO) in Madurai has launched an interesting campaign to enforce it: There are people out on the streets, dressed as Ganesha and Yama, the God of death, to educate people on the importance of the headgear. A board put up by the RTO in Kancheepuram has a picture of Ganesha and a slogan that reads: "You will not get a head like me, wear helmet and protect your head." A photo of the signboard has gone viral on social media, on sites such as Facebook and WhatsApp.