Good design: It's all in the mind

Design is inherently and implicitly psychological; its practice carries all the psychology it needs, and designers learn it as they go

It seems unarguable that designers carry a psychological armoury that makes their work effective. That, not manual skill, is why we trust them with our businesses, or not. Without it, designers would miss their only target: other people.

If you are looking for ways to use psychology to boost the value of your design rupee, go elsewhere. Try one of several excellent web pages on the topic or the tens of shallow ones. You will find them absorbing, but ultimately disappointing. Incorporating formal knowledge into practice is an act of deep learning that designers (should) do.

Yet every so often I hear