In the 2009 film Paa, Bollywood icon Amitabh Bachchan spoke the immortal lines that became all the rage thereafter: “Google se bach ke kahan jaoge”. In a reel-to-real echo, Director-General of Foreign Trade Anup K Pujari adapted the Bachchan line at a meeting with the trading community. Pujari shared his email address with the business community at the start of the meeting, but was frequently asked to repeat it. Eventually, visibly irritated, he said, “If you still have doubts, approach Google Swami, jin se koi bach nahi sakta. The Swami will tell you it is dgft@nic.in.”