Green is good

In her book, My Life in Full (2021), Ms Nooyi discusses her "Performance with Purpose" vision

Can businesses continue making profits if they prioritise environmental sustainability? Going by some of the high-profile business books published in India recently, the answer is: Yes.

Narotam Sekhsaria, chairman of Ambuja Cements, believes that “environmental consciousness” is good for the planet and for business. This mantra has had a “direct beneficial impact on the bottom line”, and helped him command a premium price for his cement. In his book, The Ambuja Story (2022), he remarks, “Even consumers feel happy about buying from companies that are eco-friendly and run their business ethically.”

Using a mineral called fluorspar from the discarded industrial waste of