Green isn't white: Production of milk, vegetables affected by seasonality

The Indian consumer demand is mainly for fresh produce, not its processed product

Operation Greens is quite among the crown jewels of the Budget 2018, vigorously touted by those who prepared it as farmer-friendly or rural-focussed. It seeks to do for horticulture — specifically fresh tomatoes, onions, and potatoes — what Operation Flood did for dairying. Grower co-operatives and appropriate processing are expected to reduce seasonal vegetable price volatility just as they did for milk. As a result, animal husbandry received an enormous boost.  Its value of output is now higher than that of paddy and wheat put together. India, with over 160 million tonnes, is now the world’s largest milk producer.

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