Growing importance of employer brands

If you are a company, big or small, you have customers to appeal to. So you build your customer-facing brand

We are told that we are going through a phase of ‘big resignation’. There is also a word about what is called ‘quiet resignation’. Companies want to call white-collar employees back to office but are facing a serious pushback. And then there is the issue of ‘moonlighting’, an employee working on two or more assignments at the same time. How can companies manage the transition from WFH to at least two days’ WFO and improved employee involvement? Can understanding and managing your employer brand help?

What is ‘employer brand’ and how is it different from all other types of