 "Branding")
What do Bad Girl Rihanna and yoga teacher Baba Ramdev have in common with the ethical, sustainable Honest Company whose baby-care products are big hits in sunny Los Angeles? Before anyone takes offence, let me lay it out — Rihanna, Baba Ramdev and Jessica Alba, the Hollywood star behind The Honest Company, have all launched branded product ranges which have demonstrated real business success in the marketplace.
But the similarity is not the popularity of Rihanna’s recent launch of a new edition of beauty products or that Patanjali Consumer Products is today the second largest FMCG company in India.
But the similarity is not the popularity of Rihanna’s recent launch of a new edition of beauty products or that Patanjali Consumer Products is today the second largest FMCG company in India.
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