Business Standard

Harvesting digital produce

SC's judgment could make you own your personal avatars as you do in Second Life virtual world

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Ashish Sharma
People should control their own data. Full stop. In the current system, we don’t have control over our own data or the correlations emerging from the data that might be of value to us. Google and Facebook invisibly vacuum it up and then make money with it. Against this backdrop, the Supreme Court judgment upholding the right to privacy as an inherent fundamental right comes at a crucial time when digital industrialism has turned human data into a new commodity. And unlike other commodities that sell on the market for a price, our digital produce is harvested for free. 

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Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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