How Airbnb & Etsy became crucibles of humanity

For Airbnb and Etsy.com, the Ukraine conflict has come as completely unexpected brand boosters

Quentin Quarantino has put his Instagram account to good use earlier too. Primarily for crowdfunding. A day after hostilities broke out between Russia and Ukraine, Quarantino shared an idea on Instagram to support Ukrainians by booking rooms for rent on Airbnb. Twenty-four hours later, hundreds of people were heeding his call and booking on Airbnbs in Ukraine as a way to send urgent monetary help and assistance to people in the hard-hit, war torn country.

Ever since, Airbnb hosts in Ukraine are being flooded with bookings from people all over the world who have no plans to visit. It is