Business Standard

How podcasts are making smartphones 'smart'

Podcasts are no longer a quaint US phenomenon designed for a nation that spends a lot of time driving around and waiting for traffic signals to change

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Indian podcasting pioneers are expanding their own portfolio of offerings and garnering an increasing share of the more mature listener’s ear

Ambi Parameswaran
My first exposure to a podcast was a few years ago when we took a road trip in the US. The person driving us was a hard core NPR (National Public Radio for the uninitiated) fan and insisted that we listen to a talk show on NPR instead of rock or jazz or any other form of music. I dismissed podcast as a quaint US phenomenon designed for a nation that spends a lot of time driving around and waiting for the signal to change. 

Early last year I got exposed to the podcasting revolution brewing in our own backyard. I
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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