A few years ago Vodafone ran a Valentine’s Day ad that became unbelievably popular all over the world. The brand just took the Stevie Wonder song, “I just called to say I love you” and put many more options to “called” in the menu … Texted, Whatsapped, Facebooked, Tweeted, MMSed, Skyped, Instagrammed, Gmailed, Pinged, Flickered, CCed, Linkedlined, Facetimed, Plus-oned, StumbleUponed, Tumblred, RTed, Replied, Tagged, Favorited, Bid, Uploaded, MySpaced, Pinned, PayPalled, Voxed, Vibered, Vined, Liked … if the ad had been released today, we could well have added Tiktoked, Telegramed, Signaled, WickrMed, Toxed, WeChated, Lined, Hiked, Snapchated, … that’s over three
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