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I just called to say I love you

So has the advent of technology made it easier, or more difficult, for brands to communicate with you and your valentine?

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Valentine's Day

Sandeep Goyal
A few years ago Vodafone ran a Valentine’s Day ad that became unbelievably popular all over the world. The brand just took the Stevie Wonder song, “I just called to say I love you” and put many more options to “called” in the menu … Texted, Whatsapped, Facebooked, Tweeted, MMSed, Skyped, Instagrammed, Gmailed, Pinged, Flickered, CCed, Linkedlined, Facetimed, Plus-oned, StumbleUponed, Tumblred, RTed, Replied, Tagged, Favorited, Bid, Uploaded, MySpaced, Pinned, PayPalled, Voxed, Vibered, Vined, Liked …  if the ad had been released today, we could well have added Tiktoked, Telegramed, Signaled, WickrMed, Toxed, WeChated, Lined, Hiked, Snapchated,  … that’s over three
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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