In bad taste

What appears smart may not necessarily be sensitive. A tweet by Burger King UK on International Women's Day touched a raw nerve. It employed language that is usually characterised as misogynist

Good intentions must be backed by good copywriting. That was the big lesson for Burger King UK on March 8, observed as International Women’s Day. The multinational fast-food chain wanted to increase women’s participation in the restaurant industry by providing them with scholarships to train as professional chefs. However, the company’s social media messaging was unable to capture this vision. They put out a Twitter thread beginning with the line “Women belong in the kitchen.”

What appears smart may not necessarily be sensitive. The tweet by Burger King UK touched a raw nerve. It employed language that is usually characterised as