In generics we trust

The government will soon come out with rules, Prime Minister Narendra Modi said at Surat earlier this week, so that doctors can prescribe only generic medicines. At the moment, they write the brand of the medicine on the prescription sheet; in the future, they will just write the salt. The patient can go to the pharmacist and pick up the brand of his choice. The idea is to make drugs cheaper for the common man and end the nexus that exists between pharmaceutical companies and doctors. 

For an outsider, this would suggest that the Indian market is dominated by high-cost patented