India's soft power in the age of hard Hindutva

While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight

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Prime Minister Narendra Modi with US President Donald Trump at meeting at the Hyderabad House in New Delhi, Tuesday

Pradipta Bagchi

5 min read Last Updated : Mar 03 2020 | 11:58 PM IST

Last week, when India’s bear hug of the US president, designed to display our rising soft power was tempered by deaths in Delhi, a new study captured the mixed results of India’s hard-at-home and soft-abroad power strategy.

While this is the first time India has broken into the top 30, the Brand Finance Global Soft-Power Index 2020 highlighted that India punches well below its weight — ranked 27th — below China (5),the UAE (18) and even Saudi Arabia (26), a country whose leadership was found complicit in the murder of a US-based journalist. The top four nations leading the

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Topics : Hindutva Donald Trump Narendra Modi

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