India will lead the post-Covid digital world

Digital consumption related to block-chain, crypto and metaverse will be one of the most defining aspects of the coming years

The pandemic has profoundly impacted the way human beings interact with each other, and this has far-reaching implications for organisations and economies. Some of these shifts have created long-term opportunities, and there are four important developments that could play to India’s advantage.

On the demand side, there has been a quantum shift, with consumers going digital at an unprecedented pace. Around 12-13 per cent of the global gross domestic product (GDP) is currently consumed digitally, and this is set to grow further. This is an opportunity across sectors for large organisations as well as small businesses, which have tremendous scope to