Influencing the influencer

The game is played better in the developed countries

At a panel discussion organised by a media company I was made to share the stage with a group of new age digital marketers. It included the CEO of possibly India’s biggest digital celebrity/influencer, Miss Malini, and a few more. 

How do these digital mavens operate? What is their secret sauce? 

One of the panelists, a pretty successful blogger/youtuber, explained that she posts three videos every week. And there is a particular day and time for the post to go live. One of the posts is a fun post that is sheer “time pass”, the other is something that her followers will