Business Standard

Is 'black history month' pride or marketing?

Is all this true "pride" and support for America's coloured folks?

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Sandeep Goyal
To be honest, I was completely ignorant of the fact that February is Black History Month, and that much of corporate America today commemorates the occasion with much gusto. And celebration. And increasingly, with much hype.

It was actually Google’s airing of an ad titled “The Most Searched: A Celebration of Black History Makers” during the Grammy Awards on January 26 that started trending like crazy, and caught my attention. As the name suggests, the 90-second spot features the most searched African-Americans who made history — including abolitionist Frederick Douglass, musician Louis Armstrong and poet Maya Angelou — and the moments
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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