The stock markets are agog with rumour of the imminent launch of Reliance Jio’s direct-to-home TV services. Punters say the DTH service would be so cheap that it would disrupt the business model of the existing players. Whether Reliance launches a service like that or not, punters are using the rumour to pull down the shares of the rival companies. “After telecom, this (Jio DTH) is the right stick to hit a DTH player,” said a punter. Hope DISH and SUN TV are listening.