Jugaad cooler: Indians are finding a way around everyday challenges

Jugaad cooler

Western management theorists may deride jugaad, but that hasn't stopped everyday Indians from finding a way around everyday challenges. With mercury crossing over 40 degrees in many places in and around Madhya Pradesh, farm tractors doubled up as drinking water kiosks at the ground where Congress President Rahul Gandhi addressed a farmers' rally. The tractors were a big hit among locals who queued up to quench their thirst. Locals also devised an interesting way to keep the water inside the tractors cool. They covered the tractors with plastic sheets which in turn were covered with ice cubes.

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