The hoarding painter was doing his job, painting a hoarding. A walker by sees the hoarding being painted (it was for a cigarette brand, Camel) and asked the painter if he had a Camel. The painter pulls out his cigarette pack but it is not a Camel. The walker politely declines and says, “I’d walk a mile for a Camel.” The story does not end here. The hoarding painter while recounting this incident at his agency also mentions that the walker had said something interesting: “I’d walk a mile for a Camel.” The owner of the agency loved the line
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