Letter to BS: Demand patterns undergoing a sea change in apparel exports

Compliments for the excellent editorial “Missing the boat, again” (July 11); this should serve as a warning to the government — and more importantly the exporting community — to get their act together.

Apparel exports have always been one of the most prominent contributors to India’s overall export effort. Yet, we have not really got where our “potential” could have taken us to. The fault lies more with the exporters and a little less at the government’s doorstep. We have allowed small countries like Sri Lanka, Bangladesh and Vietnam get ahead of us and often taken umbrage under false- comfort excuses.