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Thursday, January 02, 2025 | 02:49 AM ISTEN Hindi

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Letter to BS: Firms will have to return to basics and make a fresh start

The restoration of smooth connectivity between wholesale and retail trade will thus be possible only when consumer confidence is fully restored to pre-Covid-19 scenario

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Social distancing has brought with it about a new economic hurdle, especially for retail business

Business Standard
This refers to “Leadership challenges after Covid lockdown” (April 13). Restoring normalcy to an organisation after several days of functional paralysis is a challenge in itself. The increase in demand for non-essential consumer goods cannot be expected overnight as consumer confidence has been severely affected. The present consumer mindset is focused on necessities rather than on comforts and luxuries. The restoration of smooth connectivity between wholesale and retail trade will thus be possible only when consumer confidence is fully restored to pre-Covid-19 scenario which cannot be done overnight . Social distancing has brought with it about a new economic hurdle,

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