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Letter to BS: For Amazon, deal with Flipkart was a non-starter, and how

Amazon knew it was out of the race because of the very likely administrative barrier

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This is with reference to “For Amazon, deal with Flipkart was a non-starter, and how” (May 21). I wish to congratulate Nivedita Mookerji on her brilliant reporting. The story makes eminent sense as it suggests a very creative strategy on part of Amazon, which is consistent with the history of the firm and more so, Jeff Bezos. Amazon knew it was out of the race because of the very likely administrative barrier, but its well-thought out strategy ensured that its great rival in the US, Walmart, would start its India adventure with two strikes against it. Amazon's well publicised interest

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