This refers to the news report “Crisil SME Tracker: Profitability of dairy units will rebound in FY21” (March 3). Amidst rising competition and falling prices, one way forward for the Indian diary market could be to focus more on camel milk production. Camel milk is considered white gold and a powerhouse of good health for its rich nutrients and immunity-building properties. It is imperative we find a way to popularise the camel milk. Many are already taking steps in this direction, a lot of research is going on and now it is easily being marketed, but it needs further encouragement