Business Standard

Letter to BS: It's time I&B Ministry pays attention to reforming Hindi GECs

Thoughtful analysis of issues is non-existent -experts shout at one another with the anchor watching the fun nonchalantly

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Apropos Vanita Kohli-Khandekar's column Can Hindi GECs re-invent themselves? (May 9), it is good news that the viewership of Hindi general entertainment channels (GECs) has declined from 28.5 per cent in 2015 to 22.6 per cent now. One, Hindi TV serials have become progressively regressive in raising social themes. In almost every serial it is a woman character who wants to destroy the family; family life continues to be driven by age-old practices and little attempt is made to highlight how it should adapt to new demands of the society. I feel many women watch such serials to learn

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