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Letter to BS: Salesforce eyes financial services market using AI

A major churning is on the cards with banks and fin-techs leading from the front and customers can look forward to amazing customer service

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Business Standard
This refers to "Salesforce eyes financial services market using AI" (May 13). Soon, we will have a customer asking, "Alexa which is the best deposit rate in which bank?" He can ask the Google assistant about mutual funds consistently giving good returns or the updated value of his SIPs. This out of the world experience awaits the millennial. The artificial intelligence salesforce will be a set of globally competitive, foresighted heroes. It is going to be a step further from mobile banking where chat bots will be offering all kinds of counselling on all kinds of banking products and services

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