Letters: Are you being careful?

Snapdeal seem to be an odd victim of social media beatings

Apropos Kanika Datta’s ‘Accounting for social media’ (April 20), no discussion on PR disasters caused by social media would be complete without mention of revolting Youtube posts by two Domino’s employees that showed them dressing pizzas after picking noses. The incident proved that not reacting and waiting for crisis to blow over doesn’t work as consumers kept posting questions about what the company was doing to maintain hygiene quality of its preparations. 

Delta Airline’s tweet congratulating the US team when they beat Ghana 2-1 in the 2014 World Cup was a comedy of errors. The tweet depicted scores with the Statue