With reference to ‘A dark alley’ Mystery Guest, May 31, 2009), the writer has conveniently taken the liberty of distorting facts. It appears that he has made little effort to understand the brand before writing about it. Blu-O is an international brand and it follows all international best practices associated with this concept. The observation “like most places in Delhi, the place will be deserted after initial interest” is vituperative. The comment “one has to bowl in order to have a beer or munch on something” is factually incorrect. It seems that your correspondent has not been motivated by anything more than haste and ‘good copy’.
Gautam Dutta, Chief Executive – Blu-O
